Google Ads completes auto-migration of location extensions to assets


Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023.

Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach.

The details.

  • Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
  • Inactive accounts during this period were not migrated.

How to check. Advertisers can verify migration status using two fields in the customer resource:

  • bool location_asset_auto_migration_done
  • string location_asset_auto_migration_done_date_time

What you’ll see. Migrated accounts will display an alert in the Google Ads UI and show assets under the account.

What’s next. Advertisers whose accounts weren’t migrated but want to use location assets need to create them manually via the UI or API.

Between the lines. This migration reflects Google’s ongoing efforts to streamline and enhance ad capabilities, potentially offering advertisers more flexibility in how they display location information.

Who to contact.

Bottom line. Advertisers should check their accounts’ migration status and take action if needed to ensure they’re leveraging the full potential of location-based advertising on Google Ads.


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About the author

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.



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